Why do we crave ultra-processed foods? Why do we continue eating these foods, even when they negatively impact our health and well-being?
Here’s why: Neuroscience research shows that ultra-processed foods affect the brain in the same ways as addictive drugs.
Alex DiFeliceantonio
Alex DiFeliceantonio, assistant professor of the Fralin Biomedical Research Institute and associate director of the Center for Health Behaviors Research Virginia Tech, will explain why at 6 p.m. Tuesday, April 9, in the Holmes Student Center Heritage Room.
The “Why We Eat What We Eat: Processed Food and Addiction” keynote address is part of Brain Awareness Week. All are welcome.
“Brain Awareness Week is an internationally recognized event with the goal of making brain research and its impact on society accessible to the public,” said Chris Hill, assistant professor of Biomechanics and Neuromotor Control in the NIU Department of Kinesiology and Physical Education.
“NIU will now be a part of a wider network of universities/research centers promoting and celebrating research about the brain,” he added. “This year, our focus will be on the relationship between food and the brain, particularly delving into why certain foods can be as addictive as drugs.”
Chris Hill
DiFeliceantonio is “an accomplished scientist and leader in the field” whose work has been featured in National Geographic and on National Public Radio, Hill said.
“She uses cutting-edge neuroscience research techniques in both human and animal models to understand the link between food preference and addiction,” he said. “Our community will learn a lot from her, including how exciting neuroscience is and how it impacts us all daily. Moreover, everyone will gain a greater understanding of the link between the food we eat and our brains.”
Email chill8@niu.edu for more information.
