Slightham joined Virginia Tech in 2019 as assistant director of communications and has since helped triple the Fralin Biomedical Research Institute’s earned media impressions and elevate digital engagement by 500 percent in the first two years. She also led the research institute’s website relaunch project, and has designed websites and brands for various research initiatives, including the National Pediatric Rehabilitation Resource Center and international Precision Neuroscience partnership, and has served on several university-level committees and marketing work groups.
Before joining Virginia Tech, Slightham led community outreach, marketing, and issues management initiatives for the City of Roanoke. She managed the city’s comprehensive digital strategy, built a digital engagement platform, supported and trained a team of 40 website and social media admins across departments, launched the first Welcoming Week diversity and inclusion campaign, and submitted the city’s successful application to join the New American Economy’s Gateways for Growth initiative.
Slightham previously served as a director at 434 Marketing, a B2B content marketing agency. At 434 she led hundreds of digital marketing and web development projects, and managed a team of web and graphic designers, writers, and account coordinators. She founded a marketing consulting firm in her hometown, Toronto, Canada, at age 21 after starting her career working in student recruitment, development, and research roles at Western University in London, Ontario.
Slightham holds a bachelor’s degree in English from Western University, and a graduate certificate in public relations from Humber College. Her work has earned numerous recognitions, including gold and silver-level awards from the International Economic Development Council, the Virginia Recreation and Parks Society, and the Public Relations Society of America. She currently serves on the board of Apple Ridge Farms, a nonprofit that helps local underserved children thrive through educational, cultural, and outdoor experiences.