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Whitney Slightham

Assistant Director of Communications

Whitney has worked in public relations and marketing management roles for government agencies, industrial engineering firms, and tech startups for a decade.

She is a proud member of Virginia Tech's communications team, representing the Fralin Biomedical Research Institute. In this capacity, she helps develop and implement integrated marketing communications strategies to elevate the institute’s research achievements, which includes managing a comprehensive media relations program.

She also serves as a board member of Apple Ridge Farms, a local nonprofit that helps children from low-income families thrive through educational opportunities, camps, retreats, and urban agriculture.

Prior to building a strategic communications consulting firm in Toronto, Canada while completing graduate school, she worked in academic research, magazine publishing, and university student recruitment for three years. After moving to Virginia in 2014, Slightham helped lead and grow an international award-winning web development and digital marketing agency that focused on serving SaaS, government, and financial clients. She later transitioned into local government, working in marketing and citizen engagement roles at the City of Roanoke, where she reported to the City Manager.

Slightham completed an Honors Bachelor of Arts in English at Western University in London, and a one-year, full-time intensive Public Relations Graduate Certificate at Humber College in Toronto. Her work has earned numerous awards from the International Economic Development Council, the Public Relations Society of America, VRPS, as well as five employee recognition awards issued by the City of Roanoke.